Strengthening knowledge and market insight

The programme combined product expertise, market updates and commercial strategy. Through presentations and open discussions, teams exchanged experiences and explored practical ways to better support customers in their respective markets.
Bringing together insights from different regions helps us stay aligned as one organisation and maintain the consistent level of quality and service our customers expect.

International collaboration and connection

A key part of the event was the opportunity to meet in person. Colleagues from different markets shared local perspectives, discussed challenges and identified opportunities to collaborate more closely.
Conversations continued during the shared dinners, where informal discussions strengthened professional relationships. These connections make it easier to collaborate across regions and respond effectively to customer needs.

Moving forward together

The Sales Event 2026 once again showed the value of bringing teams together. By combining expertise, sharing knowledge and strengthening relationships, we continue to build a solid foundation for sustainable growth.
Together, we remain focused on delivering reliable solutions that support our customers, now and in the future.