Innovation at Bruynzeel

Innovation at Bruynzeel

Bruynzeel’s objective is to be the best in what they do. To be the world’s best and the world’s most environment friendly provider of space saving storage solutions. They try to achieve this by, among other things, actively uphold an exceptional innovation pipeline. 

“Excellent product development and design are a priority for us throughout our segments”, says Roland van der Velden, Innovation manager at Bruynzeel. “We put the customers needs at the centre of the table to define the functionality of our products. As a market leader, we set the standard in incorporating the latest technologies in our products to make the lives of our customers easier and more enjoyable. For example, we recently introduced the Safety Master, an exceptional safety feature that ensures the safety of users and stored items.”

We are driven by creative and technical challenges

Roland van der Velden, Innovation manager at Bruynzeel

Own R&D department

Bruynzeel has been redefining storage solutions for over 60 years by continuously investing in Research & Development and always taking inspiration from customer feedback. Their R&D department works together with recognized institutions on developments that improve quality and provide additional value for the users.

“We are driven by creative and technical challenges”, says van der Velden. As Innovation manager, he stands at the cradle of innovations. “The customer and the users of our products are our focus, and they are therefore the biggest driver in the search for innovation opportunities. In order to be able to respond immediately to needs and trends, it is necessary that we can act quickly. Having our own R&D department is therefore crucial.

Bruynzeel also makes it a priority to continuously improve their operational performance, which enables them to create new innovative products.

Our world-class manufacturing tools and methods implemented in our factory allow us to produce with great precision in thousands of different configurations. Thanks to our own test facilities, we can test our innovations down to the last detail. Besides that, we also focus on real-life testing in order to involve our customers and users during the complete development cycle from ideation up to product launch.

Roland van der Velden, Innovation manager at Bruynzeel

Innovative projects

One of the most recent innovative projects Bruynzeel is working on is sustainable urban living. We all know that in the future our growing world population and urbanization will cause challenges in the housing sector. Not only costs, but also space will become a huge problem”, says van der Velden. “That is why we work closely with the renowned architectural firm Tengbom and with the largest housing developer in Nordic countries, OBOS. By using our solutions we can create housing interiors that are extremely flexible and can create space in places where it is needed at a certain time a day.”

Another example is the upcoming trend of urban farming. According to many, this is the future. Growing crops in a building can offer many advantages. No need to use pesticides, no loss of nutrients and less land use. Van der Velden: “For Champerché in France, we are providing space saving solutions to equip 1300 m2 of cultivation surface in a building at the foot of the Seine, so they can grow fruit and vegetables. This new application where space efficiency can make a real difference is an inspiring challenge to us that can contribute to the life of next generations to come.”