Bruynzeel strengthens executive board by appointing a new CCO

Gideon Dexel- CCO Bruynzeel

Bruynzeel strengthens executive board by appointing a new CCO

Bruynzeel Storage Systems, European market leader in space creating mobile high density systems, strengthens its executive board with the appointment of Gideon Dexel (44) as Chief Commercial Officer (CCO) as of September 1st. With this appointment Bruynzeel aims to implement the desired acceleration of its international growth strategy. In the coming years, Bruynzeel, the 'footprint reduction company', wants to respond to the large international demand for 'footprint reduction' and sustainable storage systems. Buildings are responsible for almost 40% of the annual CO2 emissions according to the UN¹. With Bruynzeel's sustainable and smart high density mobile systems, the CO2 footprint of a building can drastically be reduced. The market demand is growing strongly. In the coming years, Bruynzeel aims to grow the turnover level to over €100 million. 

¹Source: UN Environment Programme, Building sector emissions hit record high, but low-carbon pandemic recovery can help transform sector – UN report

Appointment of Gideon Dexel as CCO

As the new CCO of Bruynzeel, Gideon Dexel also brings extensive experience and an impressive track record. Before joining Bruynzeel, Gideon worked as the Commercial Director EMEA at Friesland Campina Professional where he led the ‘Horeca’ (Hotel, Restaurant, Cafeteria) & Bakery division. Here he led a commercial team of over 200 FTE with the responsibility for a turnover of € 700 Million. Before that, he was active for 15 years in various (inter)national and managerial positions at Unilever.  

I look forward  working together with my new colleagues to further accelerate the growth strategy. Not only in the area of growth in new and existing segments and geographical expansion, but also in the area of innovation. In addition, Bruynzeel wants to strengthen its leadership in sustainability as 'the footprint reduction company'. Central to this is the contribution we can make to the sustainability goals of our customers by reducing significant CO2 emissions of buildings through optimum use of space"

gideon dexel